Squarespace Web Templates
ABOUT
As a Templates Designer at Squarespace, I helped redefine the template store’s merchandise visual narrative by crafting distinctive, persona-driven templates. Focused on elevating design standards, each template was strategically developed to set a new benchmark—harmonizing visual storytelling, brand coherence, and functional elegance to offer business owners and professionals a truly competitive foundation.
ROLE
Web Designer, Conversion
SERVICES
Web Design, UX/UI, Brand Design, Creative Direction
Salon Emmeline ↗
The first in a new wave of bold, unique templates, this design—modeled after a vibrant, female-owned hair salon that celebrates individuality—offers service-based businesses built-in scheduling, gift cards, and newsletters for seamless operations and engagement.
Cocteleria de Belisa ↗
Part of an initiative for single-page templates, this design serves businesses needing a simple yet impactful landing pad—embodied by an LA-inspired cocktail bar with bold personality, moody art direction, and playful typography.
Mariana ↗
Designed for single-page templates, this chic, sustainability-focused brand concept mimiced small-batch pop-ups and slow fashion brands, offering a quick, stylish way to set up shop with limited inventory.
For each template, I began with a category brief and required features, then conducted in-depth research to shape the persona—examining styles, photography, and information architecture within the field. I introduced fresh design elements to the template store, from unique layouts to new font pairings, meticulously branding each template as if it were a real client to create an immersive, visually compelling, and empowering starting point for customers.
Wesley Pets ↗
After reviewing our templates’ feature offerings, we saw an opportunity to create a pet brand template that reflected current industry trends, using dynamic floating elements and rounded corners to enhance its playful, approachable feel.
Otroquest ↗
As the pandemic reshaped digital needs, we identified new gaps and created templates to better support businesses and individuals—this gaming template introduced a brand-new category, designed for streamers with built-in support for video, merch, and blogs, along with bold branded assets to inspire users to build their own identity.
Soony ↗
This single-page template was designed for online stores with limited inventory and content, enabling quick publishing while showcasing new expressibility features like border styles and fresh fonts.
Skyloop ↗
To establish ourselves as the go-to for e-commerce business owners, we built a template with robust online store capabilities, introducing a new category to our template store—a kids' clothing brand.
Loam ↗
As the pandemic reshaped small business needs, we identified new gaps and created templates to better support them—this bakery-themed, robust online store template empowered owners with features like pickup orders and the ability to sell online and in-person classes.
Clove ↗
Another template need that emerged from the pandemic was for mental health and wellness businesses, prompting us to create a services-focused design with scheduling, insurance check capabilities, and team pages. With neutral branding and adaptable iconography, it provided a quick, functional starting point for a wide range of online wellness practitioners.
Laurie ↗
As part of an initiative to expand scheduling and service-based templates, we created a wedding planner-themed design with a romantic yet modern aesthetic, featuring booking consultations, robust contact forms, and new editor tools like interactive carousels and customizable image shapes.
Idrah ↗
A growing need for mental health and wellness templates led us to create a versatile, ready-to-go design for wellness brands—whether a full shop, online magazine, or both—featuring bright, inviting imagery, bold typography, and robust functionality.
Hales ↗
As part of an initiative to improve underperforming templates, I reworked this florist template, enhancing storytelling and branding by developing a stronger persona, creating reusable iconography, introducing new layout configurations, and refining the font pairing.