Squarespace Build with Ai
ABOUT
Led the end-to-end experience and creative direction for Squarespace’s ‘Build with AI’ launch, merging product design thinking with a strong brand identity focus. Designed as a seamless, customer-centric journey, this feature empowered users to craft a personalized starting point. From curating font pairings and color palettes to designing key template sections and art-directing 3D renderings, every element was developed to inspire and align with users' brand vision and business goals.
ROLE
Lead Product Designer, Conversion
SERVICES
Product Design, Web Design, Brand Design
Early-stage explorations driven by research, workshops, and concept testing—storyboarding with the team, mapping out multiple flows, testing different customization approaches, and working closely with engineers to evaluate feasibility and risks.
A collection of UI explorations, refining everything from the progress bar to how colors, typography, themes, and pages are presented. Each step considers clarity, customization, and user flow—from the intro screen to final design choices.
Five simple steps to build a custom website—starting with a site title and brand personality.
Easily build your homepage by adding sections like ‘Intro’ or ‘Shop’ and choosing a layout that fits your style—making customization simple without losing your brand’s unique touch.
After designing your homepage, choose from essential pages like ‘About,’ ‘Shop,’ or ‘Contact.’ Use them as-is or customize them in the editor.
Now for the fun part—choosing your site’s style. Pick from curated color palettes, organized by personality and theme, to effortlessly match your brand.
Final touch: typography. Select from curated font pairings, organized by personality, to effortlessly match your brand and complete your custom template.
And voilà! Your custom site is ready to go. Just add your own copy, upload images, make any final tweaks, and hit publish.