Sitting within the Growth org, the Conversion team at Squarespace works to ensure customers can easily get to a starting point that works best for them and provide a smooth handoff to the trial experience.
As the Lead Product Designer, I was responsible for owning the end-to-end experience. Working in close partnership with the engineering, content strategy and research team, we set out to build a seamless, refreshing “choose your own adventure product” rooted in customer empathy and their success.
ABOUT
TIMELINEOct 2021-June 2022
ROLELead Product Designer
CONTRIBUTORSColleen Redmond,
Product Design Manager
Shirley Wong,
Senior Product Designer
Leanne LeBlanc,
Product Manager
Tom Conroy,
Engineering Lead
Jenn Chen,
Content Strategist
Yulin Liu,
UX Researcher
